Paid Search & Performance Consulting
Whether you need an objective second opinion, strict best-practice validation, or a clean break from an incumbent agency — this is deep structural auditing and prioritized execution roadmaps built for enterprise scale.
100+
Advertisers Helped
20yrs
In the Industry
B2C/B2B
Agency & In-House
Scroll
About RetrospeQtive
RetrospeQtive is a paid search and performance marketing consultancy built to serve business owners, agencies, and in-house marketing teams who need a seasoned expert in their corner.
Founded by Brian Wensel with 20 years of hands-on experience and a track record spanning 100+ advertisers, RetrospeQtive brings senior-level thinking to every engagement — without the overhead.
Structural Analysis
Deep review of account structure, segmentation, conversion measurement, location targeting, ad scheduling, and remarketing to uncover what's silently costing you.
Message Match
Audit of keyword match types, ad copy, extensions, landing page alignment, and search query reports — ensuring every dollar targets the right intent.
Prioritized Execution
Findings don't sit in a deck. You get a clearly ranked roadmap: quick wins first, long-term plays defined, with realistic benchmarks for what comes next.
Ongoing Partnership
Audits reveal the opportunity. Ongoing management captures it — continual optimization, cross-channel coordination, and a senior expert accountable to your results.
What We Do
20 years of paid search expertise. One focused consultant. Every engagement designed to drive measurable, lasting performance improvements.
Prioritized, data-driven paid search strategies that align with your business goals and outperform the competition.
Systematic auditing and ongoing optimization to squeeze maximum performance from every dollar of ad spend.
Deep-dive audits of existing Google Ads or Microsoft Ads accounts — uncovering waste, gaps, and untapped opportunity.
White-label or collaborative support for agencies that need senior paid search expertise without adding headcount.
Strategic guidance and hands-on coaching for in-house marketing teams looking to level up their paid search capabilities.
Clear, actionable reporting that translates data into decisions — built for business owners and marketing leaders alike.
Get In Touch
Whether you're launching a brand, scaling demand, or rethinking your marketing strategy — we want to hear about it. Let's talk.
Tell us about your project, goals, and timeline. We'll be in touch within one business day.
retrospeqtive@gmail.com